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THIS IS WHY YOUR HOUSE ISN’T SELLING

You Have a MARKETING Problem if…

  • Few people are making appointments to see your home. 

  • The photos are terrible (clutter, weird angles, blue light) or non-existent.

  • Your agent thinks online marketing simply means having your house on MLS.

You Have a SHOWING Problem if…

  • Buyers can’t get in to see your property when it’s convenient for them.

  • You’re not flexible for last-minute showings. You need to be. They could be your perfect buyers.

  • You’re home during the showings. You might think it’s helpful but it’s definitely not.

  • Your agent’s office doesn’t have a receptionist or answering service. If it’s hard to book an appointment, agents will move on.

You Have a STAGING Problem if…

  • People can’t easily determine where they will put the couch and television.

  • Potential Buyers are too distracted by the clutter and mess to see the house.

You Have a LOCATION Problem if…

  • You’re on a busy street, have train tracks in your backyard or you live next to a gas station or a shopping center.

  • You can’t change location, so you actually have a pricing problem (see below). Every location sells at the right price.

You Have a HOUSE Problem if…

  • Your agent is repeatedly getting the same negative feedback about your house. You know what you need to do. Fix it.

  • If you can’t fix the problem (ie lack of garage, location), then you actually have a pricing problem (see below). Every house sells when the price is right.

You Have an AGENT Problem if….

  • Your agent isn’t giving you feedback from buyers who have seen your home or keeping you informed about what’s happening to the other houses for sale in your neighbourhood.

  • Your agent thinks that just listing your house on the MLS is enough. It’s not. 

  • Your agent hasn’t suggested staging. It does help!

You Have a PRICING Problem if…

  • You’re getting lots of showings and no one is making an offer.

  • You’ve received offers from a few buyers and they are all clustered around the same price (and it’s not your asking price).

You Have a MOTIVATION Problem if…

  • You don’t really need to sell – you’re really just trying to see what you might be able to get.

  • You aren’t listening to what the market is telling you, because it doesn’t really matter. You want what you want, and if you don’t get it, that’s ok.

Remember:

There are many factors that contribute to a successful sale. Want to know more? Give me a call!

Other helpful information:

You Can’t Beat The Market

Your Neighbour Is Not The Expert