Steps To Selling Your Home In Ottawa

The process for your success.

There’s a lot to know when it comes to selling your home in Ottawa.

Whether you’re selling your first home or you’re a seasoned seller, I’m here to guide you every step of the way.

1 – Consultation

  • I’ll meet with you at your property.
  • We’ll talk about the steps to selling process, the market, what your goals are and how the market is doing overall and in your neighbourhood

2 – Pricing

  • The right pricing strategy can make the difference between how much money is left in your pocket and how much is left on the negotiating table.
  • Together we will review the valuation analysis.
  • I see all of your competition before and during the listing and will guide you in pricing your home accordingly.
When you're selling your home in Ottawa, you need to be prepared
When you're selling your Ottawa area home, you need to be prepared. Denise Bennett can help.

3 – Home prep and staging

  • You know what they say: you never get a second chance to make a first impression.
  • Staging consultation with a detailed preparation plan for you.
  • Preparing your home is hard work but it could mean more money in your bank account.
When you''re selling your home in Ottawa you need to stand out

4 – Marketing Your Home in Ottawa and Beyond

I don’t just put homes up on the Ottawa Real Estate Board’s MLS and Realtor.ca and hope they sell. Listings are actively marketed. Here’s how:

Target Buyers

Identify who the likely buyers are for your home and develop a marketing strategy to reach:

  • Buyers who are actively looking.
  • Buyers who may not be looking for a home like yours.
  • Real estate agents working with Buyers

Make Them Fall In Love

Buyers who fall in love with a home pay more. The goal is to make them get emotional.


I invest in:

  • Staging.
  • Professional photography.
  • Engaging marketing copy.

Digital Marketing

The goal is to get the most eyeballs on your home. More interest = more money.

  • Promoted to our exclusive pre-MLS listings network.
  • Featured on Facebook and Instagram.
  • Listed on all of the prominent search websites like Realtor.ca, Point2Homes and more.
  • Listed on over 3,000 agent and brokerage websites.
  • Heavily promoted to the ideal buyers via Facebook, Instagram and google ads.

Agent Marketing

Most Ottawa homes are sold with the help of another agent representing the buyer. It pays to market to them too. My marketing plan to reach other real estate agents includes:

  • Listed on the Ottawa MLS.
  • Marketed to our exclusive Ottawa Real Estate Board group Facebook pages to reach all 3,000 members.
  • Exclusive agent open houses.
  • Coming Soon advertising.
When you're selling. your house in Ottawa, you need to be prepared. Denise Bennett can help.

5 – Negotiation

I’ll negotiate on your behalf as though I was selling my own home.

The final price decisions when selling your home are always yours to make, but it helps to have a strategic negotiator on your side.

6 – I take care of the details

  • I know the legal agreements inside out and can take the mystery out of all that legalese.
  • Help is provided beyond the sale. My concierge service will help you transfer utilities, change addresses, forward your mail and so much more.
When you're selling your house in Ottawa, you need to be prepared. Denise Bennett can help.

Ready to sell your home? Where do you start? Right here.

STEP #1 ON YOUR TO-DO LIST: BOOK A CALL.  I’LL TAKE IT FROM THERE.

Partner with Denise

Work with a broker who has a proven process for your profitable home sale.

I’m here to guide you every step of the way.

Our all-inclusive-style service is designed to minimize stress and maximize your profits.

” EXACTLY WHO WE NEEDED

Denise was exactly who we needed for this current market. She was eager to sell, positive and very pleasant to deal with. She brought a vibrant and modern vibe to our property and it sold in a reasonable amount of time. Great photography was key; amazing work.

Christine M.

Let’s Get Started.

Call, text or email anytime.

 CALL  DENISE
EMAIL DENISE

INNOVATION REALTY LTD.

Kanata Office:

8221-B Campeau Drive

Kanata, ON K2T 0A2

Barrhaven Office:

102-659 Sue Holloway Drive

Nepean, ON K2J 5G3

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