Steps To Selling Your Home In Ottawa

The process for your success.

There’s a lot to know when it comes to selling your home in Ottawa. Whether you’re selling your first home or you’re a seasoned seller, I’m here to guide you every step of the way.

1 – Consultation

  • I’ll meet with you at your property.
  • We’ll talk about the selling process, the market, what your goals are and how the market is doing overall and in your neighbourhood

2 – Pricing

  • The right pricing strategy can make the difference between how much money is left in your pocket and how much is left on the negotiating table.
  • Together we will review the valuation analysis.
  • I see all of your competition before and during the listing and will guide you in pricing your home accordingly.

3 – Home prep and staging

  • You know what they say: you never get a second chance to make a first impression.
  • Staging consultation with a detailed preparation plan for you.
  • Preparing your home is hard work but it could mean more money in your bank account.

4 – Marketing

I don’t just put homes up on the MLS and hope they sell. Listings are actively marketed. Here’s how:

Target Buyers

  • Identify who the likely buyers are for your home and develop a marketing strategy to reach:
  • Buyers who are actively looking.
  • Buyers who may not be looking for a home like yours.
  • Real estate agents working with Buyers

Make Them Fall In Love

  • Buyers who fall in love with a home pay more. The goal is to make them get emotional.

 I invest in:

  • Staging.
  • Professional photography.
  • Engaging marketing copy.

Digital Marketing

  • The goal is to get the most eyeballs on your home. More interest = more money.
  • Promoted to our exclusive pre-MLS listings network.
  • Featured on Facebook and Instagram.
  • Listed on all of the prominent search websites like, Point2Homes and more.
  • Listed on over 3,000 agent and brokerage websites.
  • Heavily promoted to the ideal buyers via Facebook, Instagram and google ads.

Agent Marketing

  • Most Ottawa homes are sold with the help of another agent representing the buyer. It pays to market to them too. My marketing plan to reach other real estate agents includes:
  • Listed on the Ottawa MLS.
  • Marketed to our exclusive Ottawa Real Estate Board group Facebook pages to reach all 3,000 members.
  • Exclusive agent open houses.
  • Coming Soon advertising.

5 – Negotiation

I’ll negotiate on your behalf as though I was selling my own home.

The final price decisions when selling your home are always yours to make, but it helps to have a strategic negotiator on your side.

6 – I take care of the details

  • I know the legal agreements inside out and can take the mystery out of all that legalese.
  • Help is provided beyond the sale. My concierge service will help you transfer utilities, change addresses, forward your mail and so much more.


Denise was exactly who we needed for this current market. She was eager to sell, positive and very pleasant to deal with. She brought a vibrant and modern vibe to our property and it sold in a reasonable amount of time. Great photography was key; amazing work.

Christine M.

Get in Touch

All the help you need to buy and sell real estate in Ottawa.

Rate My Agent | Denise Bennett, Broker


5510 Manotick Main Street

Manotick, ON K4M 1A7

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